For many businesses, Instagram is now the main storefront.
Shares are made, messages come, things move on somehow. At this point, the frequently heard sentence is:
“There is no need for a website, our business runs on Instagram.”

This seems true in the short term.
In the long run, it leaves a serious gap.


Instagram is not a place, but a transition point

Instagram is a platform where people spend time.
But most of the time it is not the place where he makes decisions, trusts and looks for details.

When the user becomes interested in a business, he wants to:

  • See more information

  • Examining the services clearly

  • Understanding whether there is a corporate structure

These needs cannot be fully met with just a social media profile.


You Are Not in Control of Social Media

Instagram exists today, its algorithm changes tomorrow.

data-start="1901" data-end="1904"> Access decreases, advertising costs increase, the account is closed.

The website belongs to you.
Its content, structure and language are completely under your control.

A business that connects its business only to social media will move all its traffic to a rented area.


The Perception of Trust Is Not Complete in Social Media

Instagram is friendly, fast and interactive.
But it cannot build corporate trust alone.

Users are still doing this:

  • Searching on Google

  • Looking at the website

  • “Is it a real company?” he checks.

A business without a website unknowingly loses some customers from the very beginning.


Instagram Brings Sales, Website Builds a Brand

Instagram provides daily activity.

data-start="2588" data-end="2591"> The website creates long-term memory.

A share is lost.
A web page exists for years.

Brands that want to grow their business see these two areas as complementary, not competitors.


The "Enough for Now" Thought is the Biggest Risk

Most businesses postpone the website launch explains the reason as follows:
“There is no need for now.”

However, when the business grows, expectations increase and competition becomes tougher, the website becomes a basic necessity, not a luxury.

Every period that is delayed makes it more difficult to compensate.